Thursday, December 21, 2017
I don't know that Twiga Foods can be classified as social entrepreneurship, but it is definitely guided by the needs of an un-served market. Take a look at this story (or see below), which I came across on Twitter. The CEO of Twiga Foods explained that this retailer was acquiring her produce from a Twiga depot. As someone who does research in urban food markets, I can tell you that urban food retailers typically spend a huge amount of time and money sourcing food for their businesses, traveling to other markets, often located in distant cities and, when produce is scarce, directly to farms and/or increasingly further from the cities where they are based. The model here would seem to relieve that burden enormously.